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Product Management Learning & Development
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Product Strategy

Product management organizations can only be sucessful if they are guided by clear, concise, and fully developed product strategies. Our product strategy focus area is centered around our Creative Strategy Framework. Based on the acclaimed book Creative Strategy Generation, written by our company president, Bob Caporale, this framework not only provides a step-by step guide for putting together a strategic plan for a product or portfolio, it also provides a model for creative thinking and execution of ideas that are fully aligned with customer needs.

Creative Strategy Framework

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