Introducing a brand-new Product Management Life Cycle model, The Product Manager’s Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company’s success.
In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager’s Desk Reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products. This book is included in our all-inclusive product management training program – and has built the framework for our Product Management Essentials workshop!
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