The core of what we do is centered on a concise and targeted curriculum of corporate workshops within our 3 main focus areas of product management, product strategy, and product marketing.
Our goal is to deliver “sticky” content, and we do this by dedicating nearly 50% of each classroom experience to participant exercises and hands-on discussion. In addition, all of our corporate workshops can be fully customized to seamlessly integrate with your company's existing processes and frameworks, allowing your teams to turn the workshop into actual work!
Product Management Essentials Workshop
The 3-day corporate version of our Product Management Essentials workshop is designed to provide both beginning and experienced product management teams with all the tools they need to successfully manage the end-to-end business of their products and portfolios. This workshop also includes access to our Product Management Executive Board professional certification program.
Based on the books The Product Manager's Desk Reference and The Product Manager’s Survival Guide by Steven Haines.
Managing Product Management Workshop
Our 2-day Managing Product Management workshop is designed to help product management and cross-functional team leaders fully support their organizations by learning how to assess their teams, evaluate their organizational practices, and develop comprehensive action plans to implement product management best practices.
Based on the book Managing Product Management by Steven Haines.
Business Management for Non-Product Managers WORKSHOP
Our 2-day Business Management for Non-Product Managers workshop is specifically designed to help cross-functional product team members navigate the overall framework of product management and better understand all the different business disciplines that come together around the product management function.
Based on the book The New Manager’s Survival Guide by Steven Haines.
Product Strategy Generation Workshop
Our 2-day Product Strategy Generation workshop steps participants through the process of developing a product or portfolio strategy using a highly proven and easy-to-follow process. This workshop is also available as an action learning program that includes an 8-10 week facilitated work project in which participants are asked to develop actual strategic plans for the products or portfolios that they manage.
Based on the book Creative Strategy Generation by Bob Caporale.
DEVELOPING IDEAS & BUSINESS CASES WORKSHOP
Did you know that approximately 80% of business cases fail to meet their original objectives? Our 2-day Developing Ideas & Business Cases workshop addresses this issue head-on by introducing a proven process for both generating innovative new product ideas that connect with the needs of your customers, and developing accompanying business cases that your investors are sure to approve of.
LIFECYCLE PLANNING & ROADMAPPING WORKSHOP
Strategy doesn’t end once a new product is released; it must be continually revisited through every stage of a product’s post-launch life cycle with respect to the 4 marketing mix elements of product, price, promotion, and place. In our 2-day Lifecycle Planning & Roadmapping workshop, participants will learn how to map their products on a post-launch life cycle curve and develop dynamic strategic marketing mix roadmaps that will allow their companies control their product life cycles rather than letting their product life cycles control them.
Gathering Market Insights Workshop
Our 2-day Gathering Market Insights workshop addresses the critical process of understanding the market and industry dynamics that are happening outside your company and that should ultimately serve to drive your product business. Topics include market segmentation, voice of customer / voice of consumer, developing customer experience maps, and using archetypes to help define your brand.
Product Launch Planning Workshop
Our 2-day Product Launch Planning workshop is designed to step you and your product launch team through the process of planning a carefully orchestrated launch that will excite your customers, motivate your employees, and ensure that your product business is poised for maximum future growth.
VALUE PROPOSITION & PRICING WORKSHOP
Our 2-day Value Proposition & Pricing workshop provides the tools your team needs to not only analyze and set the pricing of their products and portfolios, but also to tie that pricing back to a validated “customer business case” that identifies both the value your product as well as the differentiated position that your product will ultimately occupy in your customers’ minds.