Sequent Learning Networks helps companies deliver a higher percentage of products that meet or exceed their initial investment goals. We do this by providing learning and advisory solutions in the combined areas of product management, strategy, and marketing; showing companies how to focus on the entire product life cycle rather than on any one function or discipline alone.
In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products.
The Product Management Executive Board is an executive advisory board made up of key business leaders from organizations around the globe, who are interested in promoting best-in-class Product Management practices.