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Recently we were asked by a client, Vodafone, to describe Best in Class Product Management to their global organization. This short video provides insight and perspective into what it means when an organization embraces the practice of product management not as a job title, but as a recognized business function, thus enabling the market focus and business acumen needed to inspire success.
So what does it take? Steven Haines, President and founder of Sequent Learning Networks, and author of "The Product Manager's Desk Reference" shares these ideals.
You'll need to have an Adobe Flash player installed on your computer to run the video.
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