Managing Product Management is designed for people who lead or manage Product Management in any organization. Its premise is simple:

• Stop reinventing the PM wheel each time there's a re-org
• Get everyone into the Product Management sandbox
• Build and cultivate a great work force of product managers
• Create a knowledge-based community of practice for PM
• Establish the structures to effectively govern and sustain Product Management

What Executives are Saying:

• "A must read for anyone that needs to hire, lead, and inspire exceptional product managers" (Jeremy Donovan, Group VP Marketing, Gartner, Inc.)
• "Managing Product Management is the icing on the cake in helping us design, integrate, and elevate the Product Management function." (Paul Eichenberg, VP Corp Development, Magna Industries)
• "A must read for all business leaders" (Jerry Rose, VP Product Management, United Technologies Corporation)

$21.95 for a copy autographed by the author
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The Product Manager's Desk Reference is the most popular book in the world on the subject of Product Management. At 744 pages, it is the first guidebook of its kind that creates a standard body of knowledge for product managers and the executives who support them. The Product Manager's Desk Reference is a comprehensive resource that helps readers:

• Clarify roles and responsibilities
• Build effective cross-functional teams
• Make better decisions
• Earn empowerment and influence
• Create realistic product strategies
• Manage profitable products