Product Management Reading List
            |     |  
   Reading List
   Submit an Article
   Request Brochure

Reading List


The Product Manager's Desk Reference

The world's best selling reference book for everyone in Product Management. It's the first guidebook creating a standard body of knowledge for product managers and the executives who support Product Management!

Learn More


Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

Addresses the need for senior leaders to acknowledge the vitality and importance of the FUNCTIONS of Product Management and Product Marketing as essential components to organizational success.

Learn More


The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager

The first and only book about how to get started as a product manager.

Learn More


Here is Sequent's recommended reading list.
Product Management -General
Marketing and Competitive Analysis
New Product Development Processes
Project Management
Business Strategies and Portfolio Management
Teams and Business Leadership


The Product Manager's Handbook, by Linda Gorchels
NTC Business Books - NTC Publishing, 2000

Product Life Cycles and Product Management, by Sak Onkvisit & John J. Shaw
Quorum Books, 1989


Marketing Management (Millennium Edition), by Philip Kotler
Prentice-Hall, Inc., Div. of Simon & Schuster, 1997

The Customer Driven Company, by Richard C. Whiteley
Addison-Wesley Publishing Company, Inc., 1991

The New Competitor Intelligence, by Leonard M. Fuld
John Wiley & Sons, Inc., 1995

The Intelligence Edge, by George/Meredith Friedman, Colin Chapman, John S. Baker, Jr.
Crown Publishers, Inc., 1997

Competitive Intelligence, by Larry Kahaner
Touchstone (Simon & Schuster), 1997

Selling the Invisible: A Field Guide to Modern Marketing, Harry Beckwith
Warner Books, 1977

Positioning, The Battle for Your Mind (20th Anniversary Ed), Al Ries, Jack Trout
McGraw Hill, 2001

Competitive Strategy: Techniques for Analyzing Industries and Competitors, Michael E. Porter
The Free Press


The Creativity Infusion, by R. Donald Gamache and Robert Lawrence Kuhn
Ballinger Publishing Company, 1989

The PDMA Handbook of New Product Development, by Rosenau, Griffin, Castellion, and Anschuetz
John Wiley & Sons, Inc, 1996

Winning at New Products (2nd edition), by Robert G. Cooper, McMaster University
Addison-Wesley Publishing Company, Inc., 1993

Product Development - Success through Product And Cycle Time Excellence, by McGrath, Anthony, Shapiro
Butterworth-Heinemann, Div. of Reed Publishing, 1992

The Power of Product Platforms, by Marc H. Meyer and Alvin P. Lehnerd
The Free Press, Div. of Simon & Schuster, Inc., 1997

Competing Against Time, by George Stalk, Jr. and Thomas M Hout
The Free Press, Div. of Macmillan, Inc.,1990

Clockspeed, by Charles M. Fine, Sloan School of Management, M.I.T.
Perseus Books, 1998

Service Breakthroughs, by Heskett, Sasser, Hart
The Free Press, Div. of Macmillan, Inc., 1990

The Smart Organization - Creating Value through Strategic R&D, by David and Jim Matheson
Harvard Business School Press, 1998

Third Generation R&D, by Roussel, Saad, Erickson
Arthur D. Little, Inc., 1991

Strategic Management of Technology and Innovation, by Burgelman, Maidique, Wheelwright
McGraw-Hill/Irwin, 2001


Creating an Environment for Successful Projects, by Robert J. Graham and Randall L. Englund
Jossey-Bass Inc., Publishers, 1997

Strategic Planning for Project Management using a Project Management Maturity Model, by Harold Kerzner, PhD
John Wiley & Sons, Inc., 2001

Project Management Book of Knowledge, Project Management Institute


Blockbusters, by Gary S. Lynn and Richard R. Reilly
HarperCollins Publishers, Inc., 2002

Crossing the Chasm, by Geoffrey A. Moore
HarperCollins Publishers, Inc., 1991

Living on the Fault Line, by Geoffrey A. Moore
HarperCollins Publishers, Inc., 2000

The Innovator's Dilemma, by Clayton M. Christensen
HarperCollins Publishers, 1997, 2000

Start Where You Are, by William B. Rouse
Jossey-Bass, Inc., Publishers, 1996

Intelligent Business Alliances, by Larraine Segil
Time Books, Div. of Random House, 1996

Corporate Strategy & Portfolio Models, by Eli Segev
International Thomson Publishing, Inc., 1995

Portfolio Management for New Products, by Cooper, Edgett, Kleinschmidt
Portfolio Study, Michael G. DeGroote Sch. of Bus., McMaster University, 1997


The Wisdom of Teams, by Jon R. Katzenbach and Douglas K. Smith
HarperCollins Publishers, Inc., 1993

The Discipline of Teams, by Jon R. Katzenbach and Douglas K. Smith
John Wiley and Sons, 2000

Succeeding as a Self-Directed Work Team, by Bob and Ann Harper
MW Corporation, 1994

Decision Traps, by J. Edward Russon and Paul J. H. Schoemaker
Fireside, 1989

Worktypes, by Kummerow, Barger, Kirby
Warner Books, 1997

Principle-Centered Leadership, by Stephen R. Covey
Simon & Schuster, Inc., 1990

Leading Change, by John P. Kotter
Harvard Business School Press, 1996

The Leadership Engine, by Noel M. Tichy, with Eli Cohen
HarperCollins Books, 1997

The Five Dysfunctions of a Team: a Leadership Fable, by Patrick Lencioni
Jossey-Bass, 2002

Death by Meetng: A Leadership Fable...About Solving The Most Painful Problem in Business, by Patrick Lencioni
Jossey-Bass, 2004

Good to Great, Jim Collins
HarperCollins, 2001

Please Understand Me: Character and Temperament Types, David Keirsey, Marilyn Bates
Promethius Nemesis Book Company

Back to top
    ©2010  Sequent Learning Networks • 222 E. 46th Street (The Blu Building), Suite 501, New York, NY 10017 • (212) 647-9100
    Site Designed By ElizabethK Studio