Product Management Executive Board - Organizational Diagnostics

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	Sr Director, Product Management, Cybersource, a VISA company
	SVP Product Management, Inova Geophysical
	Product Management Director, Motorola Solutions
	Group Director, Product Management, Cadence Design Systems
	Director, Product Line Management, CommScope
	Director, Analytical Services, Airlines Reporting Corp.
	VP Global Marketing, Cookson Electronics
	VP Product Management & Engineering, Thomas & Betts
	VP, Product Management, Prudential
	SVP & COO, Corporate R&D, Pepsico
	VP U.S. Commercial Product Management, Monsanto
	President, TD Mutual Funds
	Asst. VP Product Management, Principal Financial Group
	Sequent Learning Networks
	VP Product Management, Trizetto

	Sr. Director PM, Thomson Reuters

	VP Prod Mgmt, Alcatel-Lucent

	Head, Product Eng., Aetna

	VP Marketing, Xerox

	Director PM, Avaya

	Director PM, Lexis Nexis

PM Leadership Summit
May 2010

Product Management Organizational Diagnostics

Most leaders know that there is always room for improvement. How do you know if your Product Management organization is performing as well as it could be? How do you identify the most important areas to improve, and how do you track your progress? Product Management Executive Board members qualify to participate in Sequent's organizational diagnostic process. Firms that enroll employees in annual competency assessments can accurately identify specific areas on which to focus professional development activities for product managers, and for the organization.

To achieve realistic changes in organizational performance that contributes to ongoing, sustainable improvement, we provide two unique tools: Competency Assessments and Organizational Maturity Assessments.

Competency Assessments

Product managers are the life blood of a product organization. Our Product Management competency assessment is an unparalleled experiential profiler made up of statements organized into competency clusters that represent vital facets of the work for which product managers are responsible. The competency assessment is comprised of a web-based assessment and validation interviews.

Competency assessment outcomes provide the following:

Diagnostics of individual skill gaps

Definitive professional development strategies

Clarification of roles and responsibilities

Recommendations to improve organizational performance

A factual basis to manage improvement milestones

As a PMEB member, when you engage in this diagnostic process you will receive a comprehensive report revealing a comparison to best-in-class performance benchmarks collected from our extensive population of respondents. By completing these assessments annually you will be able to compare results over time to determine if knowledge and experience levels have improved.

Product Management Organizational Maturity Assessments

In order for leaders to effectively organize for, and to enable Product Management to thrive in any organization, an evaluative technique called a Product Management Organizational Maturity Assessment can be carried out. Sequent's robust Product Management Maturity Model is the framework used to establish a baseline maturity measurement so that a roadmap for continuous organizational improvement can be put into place. There are eight "practice clusters" that represent important elements of an organization's structure that are evaluated. These include:

Governance

Product Portfolio Management

Product Life Cycle Management

Data and Knowledge Management

Process and Template Management

Performance and Metrics Management

Managing Product Managers

Using Cross-Functional Product Teams

Product Management Organizational Maturity Assessments are carried out as follows:
An Initial Appraisal. This is achieved with a comprehensive web-based survey, completed by designated executives who are able to address the state of the business with respect to the eight practice clusters, plus interviews of key executives to validate results is recommended.

An On-Site PM Cluster Audit. This includes the initial appraisal plus a multi-day on-site organizational maturity benchmark audit. The benchmark audit is composed of review/interview sessions by key executives.

Note: PM Organizational Maturity Assessments are optional for PMEB members.

Call us at 212-647-9100 to learn more.