&ldquo Every product manager would greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management. &rdquo
David Anderson, Managing Director B2B Channels, United Airlines

&ldquo An excellent tool for beginners and experts alike. Steven Haines's practical experience and knowledge shines through at every step. &rdquo
David Rosshirt, Director of Product Management, First Data International

&ldquo Product Manager's Desk Reference is an encyclopedic reference tool for product managers everywhere. The material is presented in an accessible, logical format with numerous useful templates and outlines. This book should be a prominent addition to every practicing manager's library. &rdquo
Linda Gorchels, Director, Executive Marketing, Univ. of Wisconsin, Madison, Executive Education

&ldquo The Product Manager's Desk Reference is an essential resource for anyone in the product management field. Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that Product Management become a formal disciple is an accurate reflection of the acute need for these skills in the business community. The book will help anyone raise their 'Product Management Experience Quotient' and make them more effective in their job. It is a true reference book with useful templates and samples. I keep it near my desk for easy access. &rdquo
Dan O'Day, Senior Director Product Management, Thomson Reuters

&ldquo This book very accurately addresses the challenges I have faced during my time in product management. I only wish such a complete resource as The Product Manager's Desk Reference had been available to guide me throughout my career. I believe that this will become an important point of reference for product management teams from now on &rdquo
Mark Elliott, VP Product Management, Smiths Detection

&ldquo This book is the quintessential, comprehensive body of work on product management. It deserves a spot not only on the desk of every product manager, but within reach of every person involved in the creation, sales or support of a product. &rdquo
Therese Padilla, President, Association of International Product Marketing and Management

&ldquo Haines strikes the perfect balance between theory and practice, combining actionable, practical advice from his extensive professional experience with just the right amount of background for why product managers need to care about the underlying principles. This is an invaluable reference. &rdquo
Tom Svercek, PhD., Managing Director, The Corporate Executive Board

&ldquo A very readable, well-written book that contains significant insights and provides practical wisdom on the profession of product management. An excellent guide for any product manager or marketing professional. &rdquo
Jim Doell, Vice President of Marketing, Tremco, Inc.

&ldquo The Product Manager's Desk Reference reflects Steven Haines' considerable experience and passion for product management. This book is a comprehensive work that is much more than a text book. Each section draws on Steven Haines' personal experience and includes insights into the "why" and "how" questions which are critical to the successful practice of product management. &rdquo
Bill Shannon, VP GMS Product Line Management, Pitney Bowes.

&ldquo The Product Manager's Desk Reference is the book all product managers have been waiting for. It is concise, to the point, and comprehensive. &rdquo
Carol-Ann Matignon-Berlioz, Vice President Product Management, Fair Isaac.

&ldquo must have for every product manager, containing a wealth of information, advice and practical tools that will lead to success for both the Product Manager and the organizations they serve. &rdquo
Jeff Anderson, Senior Vice President Product Management, Franklin Covey

&ldquo A great reference tool for both new and experienced product managers as well as product management executives. &rdquo
Julia Bailey, Director Product Management, Maritz

"Product Management is about making decisions that are critical to driving product development and performance in the market. The Product Manager's Desk Reference is the most comprehensive professional guide product manager's have at their disposal to hone their skills and deliver results."
Michael Salerno, Co-Founder, Boston Product Management Association

"I have worked in product management and development for many years. I once came across a book on the subject, which I used for many years to help guide me. Although the book was good, it lacked a lot of tools and input that I needed to be very successful at sharpening my skills. I have waited for a long time for a great book on Product Management. My wait is over!

Steven Haines has written a book on Product Management that is insightful, comprehensive and valuable. The Product Manager's Desk Reference is the quintessential reference for seasoned and new Product Management professionals. As I have concluded, other professionals in Product Management will soon come to regard this book as the last reference they will ever need."
Edwin Thomas, Product Manager, EMI Health Corporation

"As a Ph.D. trained scientist who made the move from academic research into Sales and Marketing within the laboratory diagnostics industry, I was in clear need of education and guidance around product marketing. I found Steven Haines book "The Product Managers Desk Reference" to be a valuable source of information. The book is great reference, particularly for me as it does not presume a business and marketing background. The author clearly has a deep grasp of the material, but relays it in an easy to digest format, using a multitude of examples to explain concepts. I would highly recommend this book for anyone new to product management (regardless of product line), and suspect it might be useful even to those with a product management background. "
Katherine Soreng, Ph.D, Senior Manager, Disease State Marketing, Siemens

"This must have for every Product Manager is a solid proof of Steven Haines' wealth of knowledge in the product management and marketing arena. Keep this Product Manager's desk reference in your office for your everyday use."
Georges Ged, Product Manager, Abbott Canada>