| Title |
Description |
| Strategic Planning Template & Guide for Product Managers & Marketing Managers | Learn how to create realistic, achievable product and marketing strategies. This amazing 16 page guideline is filled with explanations and "Action Planning Tips" that will help you understand exactly what a strategy is, and how to formulate product strategies so that you can create unique products that are differentiated from the competition,
Price: $12.50 Add to Cart
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| Detailed Marketing Plan - Guideline and Workbook | This detailed marketing plan is your complete guide to understanding how strategies and market forces can help you determine the direction and success of your products and services. This 37 page guide is constructed as a framework, an explanatory guideline, and also a workbook. This is one of the only marketing tools you'll need to guide your marketing strategy and planning activities.
Price: $17.50 Add to Cart
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| Business Case Template | New and Updated! This comprehensive, 24 page Business Case template can be used as a guide to help you justify investments new products, enhancements, or to justify new marketing program investments. Sequent's Business Case Workshop is the best place to learn how to create believable Business Cases!
Price: $12.95 Add to Cart
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| Product Profitability Guideline | Planning for, and assessing the profitability of your products & services is an important part of product & portfolio management. This unique 15 page guideline provides a concise explanation of the key activities and tools as you plan for and manage the financial aspects of your products and marketing plans across the life cycle.
Price: $12.75 Add to Cart
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| Competitive Analysis Guideline and Template | Analyzing your competition is one of the most critical activities for product managers and the product team. Assessing the capabilities of your competitors and understanding their vulnerabilities helps determine product and marketing strategies. This guide helps you establish a framework and context for conducting an extensive competitive analysis and in communicating those findings to your organization.
Price: $10.00 Add to Cart
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| Opportunity Assessment Guideline and Template | This guideline helps the product manager, marketing strategist, or those in the product management community to rapidly assess ideas for new products, new markets, or new channels.
Price: $3.00 Add to Cart
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| Product Launch Plan Guideline and Template | The product launch is a complex project involving cross-functional team participation, and is an integral part of a marketing plan. This practical guideline and template describes the steps to take, the teams to involve, and the dependencies between those teams. A detailed checklist is also included.
Price: $7.50 Add to Cart
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| Value Proposition and Product Positioning Guideline and Template | Communicating the value of your products and effectively positioning your products helps shape customer perception. This guideline shows you how to prepare and validate your value proposition and prepare a product positioning statement.
Price: $10.00 Add to Cart
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| Product Pricing Guideline and Template | Product pricing is one of the most important dimensions for the product manager, marketing manager, and the product team to consider. It is the easiest dimension of the marketing mix to influence, and can have the most serious impact, either positive or negative. This guideline and template provides a helpful perspective as you navigate the pricing challenges for your marketing plan and marketing strategy.
Price: $10.00 Add to Cart
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| Product / Market Exit Plan Guideline | A critical part of marketing strategy within a marketing plan is to define the conditions which necessitate product discontinuation. If you need decommission or discontinue a product, or exit a market, this guideline provides an excellent framework.
Price: $8.95 Add to Cart
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