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Benchmark Reports
Sequent Learning Networks has built a foundation on conducting research that helps Product Management organizations reach their full potential. Our benchmark research reports provide actionable guidance to Product Management and Marketing leaders to support their efforts to achieve more effective and higher performing organizations.

2011 Product Management Benchmark Report:  The State of the Product Management Organization

This report discusses thee extent to which Product Management organizations are using certain practices that enable product managers to most effectively support overall business objectives. This study assesses the maturity level of these practices in order to understand how the Product Management function is integrated with the broader business organization. Specific recommendations are provided in each of these areas:
  • The Importance of Product Management in Key Business Processes
  • Functional Integration of Product Management within the Business
  • Role Definition and Alignment
  • Empowering Product Managers
  • Organizational Design and Structure
  • Performance Management
Price: $495 (Complimentary for PMEB Members) - Order the full report here!
The Executive Summary is available complimentary - download here


2010 Product Management Benchmark Report:  The State of Product Management

This report helps business leaders see how the individual pieces of an organizational puzzle can be made to fit nicely into a bigger picture of organizational excellence. It outlines key learnings and insights as to how senior Product Management and Marketing leaders feel about their organization's performance in five key areas.
  1. Organizing for Product Management
  2. Work Structures Enabling Market Focus
  3. Strategic Product Line Planning
  4. Innovation and Product Development
  5. Managing Existing Products and Portfolios
Root causes of inefficiencies and less than desirable situations are described. Recommendations are given in each area addressing how these difficulties can be overcome.

Price: $495 (Complimentary for PMEB Members) - Order the full report here!
The Executive Summary is available complimentary - download here

 
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